SDRs & BDRs making 30+ calls a day

Book 50% more meetingsfrom cold calls in 12 weeksor your money back.

The result is a cold call with a repeatable opener, objection handling that works and meetings that actually show. Do the work and don't hit it, we refund you in full.

Limited spots available
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The Problem

You're making 30+ calls a day and booking somewhere between one and three meetings a week.

And you work hard. Genuinely, harder than most people on your team. You hit your dials. You've tried every opener on LinkedIn and watched all the videos. Your calendar is still empty.

That's the frustrating bit. You watch someone on your team book seven meetings in a week while you're stuck on two, and at the end of the day they're the one who gets promoted to account executive, while you sit there wondering what you're doing wrong. Nobody gets promoted for hitting their dial count.

So you dial more

Because that's what they told you. It's a numbers game. Dial more. So you grind, every single day.

Now you're doing 100 dials a day, booking one meeting a week, and you can't work out why, because you are putting in the work. The work is real. But more dials with a broken system just means more people hearing the same call. If that call isn't booking meetings at 10 dials, it won't book them at 100. Something in your system isn't working, and nobody has ever told you what it is. They just tell you to dial more.

Then there's the part nobody says out loud

Some days you dread the phone. Everyone told you to warm them up first. Send the email. Connect on LinkedIn. Personalise it. So now calling feels like interrupting, and you avoid it. You research someone for 15 minutes and write an email instead, because email feels safe.

Next thing you know it's ten o'clock, you haven't made a call, and you're still sending emails based on templates you took off LinkedIn. When you finally dial, you're half hoping nobody answers, because you've no idea how the conversation is going to go. Then the pipeline dries up, because it always does. No meetings, no pipeline, no idea how you're hitting target.

And then someone picks up

Finally. A real decision maker. And you're so desperate for it that you fumble the whole thing. You fold at "not interested". You pitch too early. You agree to send an email. You book one, and it never shows.

That's the worst part. You made a hundred dials for that one conversation and watched yourself blow it. That isn't a work ethic problem. That's what happens when one conversation has to carry your entire week.

All of that is one problem, not four. You were never taught what to do once they pick up the phone. You've never been given a system that works for you.

Why This Isn't Another Sales Training

It's not a two-day workshop that pumps you up and wears off two weeks later, and it isn't a course that hands you frameworks and leaves you to work it out alone.

It's twelve weeks where we build your cold call system with you and review your real calls every week. The opener, objections, discovery and the close. All four, together. That's the only way it stops being luck and starts becoming a system.

You're not handed a PDF from ChatGPT. It's written for you, your company and the people you're calling.

What's Included:

Twelve weeks, built in the order a cold call actually happens. You get your playbook on day one, work through the material at your own pace, join the live coaching every week, and have your real calls reviewed so you fix what's breaking them the same week.

50% more meetings is the number we guarantee. It is the floor, not the ceiling. If your goal is bigger, an AE promotion, that takes consistent numbers and meetings your AEs actually want to take, and we'll help you build that too.

01

We build your playbook with you, end to end

Not advice on what to change. Your openers, your objection responses and your discovery questions, written for your company and the people you're calling, then drilled until they hold up on a live call. You get it on day one, before the live sessions begin.

02

The opener, objections, discovery and the close (all four)

We install all four, in the order a call actually happens. Fixing one part of the call and leaving the other three is what makes a good week look like luck.

  • The opener, so you get past the gatekeeper and into a real conversation.
  • Objections, so "not interested" and "send me an email" start the conversation instead of ending it.
  • Discovery, finding the problem before you ever mention the product.
  • The close, a meeting tied to their actual problem so they turn up, and a rebook for the ones who don't.
03

First results within days, not months

You have your playbook before week one. Most reps see movement on the phone inside the first fortnight, from calls they were already making.

04

Your real calls reviewed, every week

You send us a call every week and we break it down line by line. You see exactly where it's going wrong and change it the same week, instead of repeating the same mistake for a month and calling it a slump.

05

One to one coaching, group sessions and self-paced material

  • One to one calls with us, on your calls and your market.
  • Group coaching sessions every week for twelve weeks.
  • Self-paced material covering every part of the cold call, one step at a time.
  • A real call reviewed every week, with specific feedback on what to change.
  • Direct access between sessions, so you fix problems before they become habits.
06

Proven at scale

Built from coaching 100+ SDRs and BDRs across 15 industries, from founding reps at startups a few months old to reps at HubSpot, Deel, Rippling, Oracle and Fortune 500 sales floors. One idea underneath it: every cold call should be about a problem they already have, and end with a meeting that makes sense to them.

Who This Is Not For

Our Guarantee

If you aren't booking at least 50% more meetings a week within twelve weeks, you get all of your money back. Every cent.

We can say that because we only work with reps we genuinely believe can get there, and because the conditions that produce the result are the work itself.

  • Show up to the live calls.
  • Send us a call every week.
  • Run the playbook as we teach it.

Do those three things and the number moves. If it doesn't, we refund you in full.

If you're reading a guarantee as permission not to try, this isn't for you.

Client Stories

Reps winning with Modern Seller

Real rep stories. Watch how they went from a coin flip to a system.

Slot 01
1 → 7 meetings a week
Alessandro
Slot 02
1 → 5 meetings a week
Allison
Slot 03
1 → 6 meetings a week
Ashley
Slot 04
Broke the all-time ramp-up record
Eoghan
Real Rep Results

The numbers don't lie.

Real wins from reps inside the program. Just receipts.

100+
Reps Coached
15
Industries

Book Your Application Call Now

We'll go through your current numbers, your bottlenecks and your targets, and come up with a gameplan for how we get you hitting quota for good.

Book an Application Call
Limited spots available