5 meetings in my first week on the phones
Before the cohort, I was an SDR with about six months of experience. The reason I joined was that I got a really good new job with a cybersecurity company, and I wanted to go in, ramp up, and absolutely crush it.
In the beginning I had no confidence on the phones, I couldn't handle objections, and I couldn't get out of my own head and sounded like I was reading a script instead of having a conversation. Cold calling always seemed like such a difficult part of the role because there are so many ways the conversation could go.
Then I joined Luke's cohort and everything changed. I worked closely with him and the team using my own personalised playbook, and all of the tools that they provide. The way they drill the openers, objection responses, and discovery questions into us makes it feel like a conversation between two people instead of a pitch.
I booked 5 meetings in my first week on the phones just by following the playbook and using the skills I learned during the cohort. Handling objections is easy and feels like second nature now.
I'm on a team with 5 other SDRs, and one of the more senior ones told me that they're going to be trying my opener because I've been having so many good conversations.
I'm no longer scared of the phone. I'm actually excited for it. Every time I have a call block I'm having real conversations and building real pipeline.
For anybody who is a new SDR, it's so worth the money, because you're in there with people who really want to help you out and know what they're talking about. I've gone from booking nothing to booking one a day during my ramp up, so I can't recommend it enough.
Tristan MonahanSDR · UpGuard
Went from 1 meeting every 2 weeks to 7 a week
Cold calling used to be a massive struggle. I was procrastinating because I was genuinely scared to pick up the phone, and when I did, I'd get stuck at the gatekeeper or hung up on. I was averaging only one meeting every two weeks. Joining Luke and his team completely transformed my approach. I became way more structured, my openers started getting me past gatekeepers, and my objection handling became night and day. Instead of getting rejected, I'm now having high-quality sales conversations. I went from one meeting every two weeks to locking in 7 meetings a week.
Alessandro ViolaSDR · Bizaway
1 → 6 meetings a week
When I first joined Luke's cohort, I was struggling to book even one meeting a week, which was shocking given I'd previously hit 150–200% of quota in a past role. The structure at my company just wasn't working, so I started working with Luke and his team hoping they could help turn things around. Within a few weeks I went from barely one meeting a week to booking six a week. The coaching and structure didn't just fix my pipeline, it gave me back my confidence and my hope in this role.
Ashley MoralesBDR · Upstack
0 meetings → 4 in a single week, by week 3
Joining this cohort was the best thing I could have done as a new SDR. From openers to objection handling and closing, I feel more confident controlling the call and booking more meetings. I went from my first month of no meetings to 4 meetings in a week on my third week of the cohort. Massive thanks to Luke and the team who clearly want everyone in the cohort to succeed, and you can see this in the results.
1–2 → 5 meetings a week (+240%) by week 2
Before working with Luke, I had zero structure on cold calls, I was just winging it. The playbook I built with his help gave me real structure to handle discovery questions, objections, and secure the callback. I stopped coming across aggressive and robotic and started sounding clear, confident, and assertive on the phone. By the second week, I'd increased my meetings by 240%, going from 1–2 a week to 5, and I've stayed consistent since. The more disciplined I am with volume, the more meetings land on the calendar.
Doubting myself → 5+ meetings a week
Before the cohort, I was putting pressure on myself to get everything perfect. I had some sales experience, but cold calling felt like a different ball game and I was overthinking every call. My biggest struggle was keeping control of conversations without sounding like I was following a script. I also found myself trying to get to the meeting too quickly instead of properly understanding what actually mattered to the prospect. Joining the cohort gave me a simple framework that actually works in the real world. The coaching and feedback made me realise I didn’t need to sound perfect, I just needed to stay curious, ask better questions, and trust the process. The team really believes in the frameworks they teach, which helped me adopt them much quicker. The difference has been massive. I’ve gone from doubting myself on the phones to consistently booking over 5 meetings per week, and now I’m much more confident and relaxed every time I pick up the phone. If you are focused on cold calling and not getting the results you want, I can’t recommend it enough.
2 → 5 meetings a week (+150%) in two weeks
I was always able to get prospects on the phone and into conversations, that wasn’t the issue. Where I struggled was discovery and getting the actual pain, instead of just talking and letting the prospects wander away during conversations. After just two weeks, I learned how to ask discovery questions properly. When I started the cohort, I was booking 2 meetings per week, just a week later I booked 5 meetings, resulting in a 150% increase just a couple of days after implementing the system.
Dean BrennanSDR · Rippling
1 → 4 qualified meetings a week
My feed was flooded with magic openers and conflicting playbooks. One guru said pitch early, another said never pitch at all. I jumped tactic to tactic every week and stayed stuck at 1 booked meeting. Luke and his team gave me a system built around me that I could actually commit to. Once I stuck to the process, I went from 1 low-yield meeting a week to 4 qualified meetings every single week.
Rishav Jung BudathokiSDR · Lightspeed Commerce
Doubled meetings booked in 2 weeks
Consuming lots of LinkedIn content left me with more confusion than clarity about sales, and especially cold calling. So much of it wasn't personalized to me and was hard to digest. Joining this course gave me access to Luke and his team, who took the time to teach everything in a way tailored to my needs that was also easy to digest. As a result, I doubled my meetings booked per week in my first two weeks. I can heavily recommend this to anyone serious about their cold calling journey.
Brandon LopesSDR · Remote
Doubled meetings, from zero sales experience
Two months ago I had never sold anything. I came from IT with zero sales experience, just a phone and a list, and every cold call felt like a gamble. The cohort completely changed the first 10 seconds of my conversations, and my booked meetings doubled almost immediately. I'm not hoping a call goes well anymore. I have a framework I can rely on every single time, and cold calling actually feels predictable now.
Sri KondabattulaBDR · JFrog
125%+ of quota, every month since
Before working with Luke, I was constantly struggling to build rapport. Prospects would shut down within the first 30 seconds. I dreaded picking up the phone. After one month of his techniques, I haven't missed quota since and I'm now consistently hitting over 125%. Genuine, natural, and incredibly effective. If you're serious about cold calling, Luke is the real deal.
Noah JohnsonSDR · Docusign
10/10, can’t recommend enough
If you’re serious about improving your sales game, Luke is the coach you want in your corner. I’ve worked with him on everything from objection handling and tonality to overall strategy, and the growth in my own career has been awesome. He has a way of breaking things down that just clicks. 10/10, can’t recommend enough!
Confident, with a clear path forward
They genuinely care about your success and truly go the extra mile. They provide personalized 1-on-1 training to each person in the group, while still making it feel like a team. Before the training, I was scattered and unsure with my prospecting and cold calling approach. After the training, I’m confident I have the skills and tools to succeed, as well as a clear path moving forward.
Matthew TsonosBDR · WorkJam
Real conversations with decision-makers, every day
Before the cohort, I was sending generic outreach and hoping for the best. There was no clear process, no real confidence. That changed fast. The framework, the mindset, and most importantly being surrounded by a group of driven SDRs going through the same journey gave me a level of confidence I couldn’t have built alone. Now I’m running targeted, research-driven outreach and having real conversations with decision-makers every day. If you’re on the fence, don’t leave. This is the real deal.
Jeff HabibSDR · ToughLeaf
236% of quota in a single month
I wasn’t a bad rep, but I wasn’t crushing it. Some months I hit quota, others I didn’t. I stopped running my own playbook and started running Luke’s, his openers, his research process, the way he handled objections without sounding like a script. The month I ran his system end to end, I hit 236% of quota. The guys who stuck with the old approach didn’t come close.
Recalibrated after years of bad habits
After years in sales you do pick up bad habits, and the conversations with Luke & his team helped me recalibrate a few things. A big one for me has been cold call length. I used to slip into running a mini discovery when someone showed interest, rather than just booking the call. Luke’s nudge to cut to the chase and get out has been valuable, especially for me as an AE running the full sales cycle, where cold calling blocks are already more limited than they’d be for a dedicated SDR.
Liam KennedyAccount Executive · Leecare
30% more meetings in 2 weeks
Before starting the accelerator, I struggled with filler words, rushing through calls, and didn't have a clear structure to lean on. Since we started working together I've become noticeably more confident, my calls are more organized, I'm slowing down, and I've learned the research skills it takes to hold a conversation. I now understand how to ask better discovery questions and lean into pain points. The results speak for themselves, in just two weeks I'm booking 30% more meetings and getting more demos on the board.
Mariia SiroshtanSDR · Wingmate
Feedback loop that changed how I sound
What stood out wasn’t the curriculum, it was the access. I could send Luke and his team every single call recording and get real, specific feedback on what I was doing wrong, run live roleplay cold calls to drill it, and reach out with questions between sessions and actually get answers. The course is genuinely good and well-structured, but it’s that constant feedback loop that changed how I sound on the phone. If you’re serious about cold calling, this is the real thing.
Benjamin BenabouSDR · Subscribfy
Back in the groove and on track
Luke & his team are experienced coaches with a lot of first-hand experience to draw from, that was evident throughout. The cohort was what I needed to get back in the groove and on track. I needed some constructive criticism and reps, and got that and more. A great group of like-minded individuals that made the whole experience genuinely valuable.
Jeff OlsenAccount Executive · Xerox
Comfortable on outbound again
I’ve been a BDR for a while and wasn’t looking for a fundamentals course, just a skills refresh. But this delivered more than that. You have 30 seconds to connect with a prospect or they hang up, and this course sharpens exactly that. I knew about permission-based openers conceptually, but Luke showed how to use them in a way that actually builds rapport rather than sounding like a robot reading off a script. I got enough reps in that I felt genuinely comfortable on outbound again, not just going through the motions. Whether you’re brand new or a seasoned rep who’s picked up some bad habits, I’d wholeheartedly recommend this one.
Dennis BaklanBDR · Rockwell Automation
Close rate 5% → 20%+ in 2 weeks
I’ve been in sales my whole career, including three years as a Senior AE at Uber. Even so, I wasn’t converting on cold calls the way I expected to. From December until I started Luke’s method, I had ~20 opportunities with 1 closed, a 5% rate. Since applying his approach, I’ve added 8–10 more, closed 2 already, with another looking promising. Close rate closer to 20%+. More importantly, the quality of opportunities has improved.
Jaswinder ChhibberSales Consultant · Paychex
30 days in. On track for top performer
I approached Luke on LinkedIn after following his content for a while. He’s understanding and patient, but he holds you to a level of accountability that pushes you to actually improve. He checks in almost daily to see how the messaging is landing with prospects. No smoke, no mirrors. Just frameworks and methods that get results. I asked Luke for help to become the top performer on my team. One month in and I’m on track. Don’t hold back if you’re on the fence. You won’t regret it.
Luke SkinnerSDR · Trustmarque
Booked an enterprise meeting within a week
Going into the cohort I had 2.5 years of experience as an SDR. I never had any issue having good conversations and getting people on the phone, but most of it was due to good intuition, not because I had a clear system in place. This changed when I entered Luke’s cohort. By closely working with him and his team, I was able to get a good, sustainable system, and a framework to fall back on. This gave me a lot more confidence during my calls, and ensured that I was able to find and quantify pain properly, as well as book meetings more efficiently. Within a week, I had already booked a meeting in the enterprise space.
Eni OmisakinEnterprise SDR · Deel
